Control:Shift 2026
Tema:
Hva bør en markedsavdeling eie selv når spillereglene endres?
Et
Seminar
Fra Layer
Premissene for markedsarbeid er i endring. AI endrer hvordan selskaper blir funnet, valgt og husket. Samtidig øker kravet til å dokumentere effekt, og teamene må rigges for å levere når rammene skifter underveis. Samlet endrer dette hva en markedsavdeling må kunne selv, og hva det er smartere å hente utenfra. Dette er ikke et seminar om ett verktøy eller én kanal. Skiftene treffer hele bredden av markedsarbeidet, fra hvordan dere bygger merkevare og skiller dere ut, til hvordan dere måler effekt i et språk ledelsen forstår, og hvordan teamet rigges for å levere når premissene endrer seg. Noe bør dere eie selv, noe er smartere å hente utenfra. På Control:Shift går vi gjennom skiftene vi mener endrer premissene, hva de betyr i praksis for norske selskaper, og hvordan du kan ta stilling til hva din organisasjon bør eie.
Dagens foredragsholdere
Erik Holand
Byråleder
Påmelding
Control:Shift 2026
Når:
@
TBA
Hvor:
Skøyen
Pris:
Gratis
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